Phoenix Power Privacy Policy

Last Updated: August 17, 2026

Phoenix Power: From Ashes to Action (“Phoenix Power” or the “Program”) is an educational program operated by Amplified Pursuit, LLC (“Amplified Pursuit,” “we,” “us,” or “our”). References to “Phoenix Power,” the “Program,” or the “Course” in this document refer to Phoenix Power: From Ashes to Action and any associated materials, content, or services provided by Amplified Pursuit, LLC.

We respect your privacy and are committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, access our digital courses, or use any related content or services (collectively, the “Services”).

This Privacy Policy applies to website visitors, purchasers, course participants, and other authorized users of the Services.

1. Information We Collect

A. Personal Information You Voluntarily Provide

We may collect personal information that you voluntarily provide, including but not limited to:

• Name
• Email address
• Professional credentials (e.g., MD, DO, PA, NP)
• Billing and payment information (processed via third-party providers)
• Account login credentials
• Communications with us, including emails, messages, surveys, and course evaluations

B. Automatically Collected Information

When you access our Services, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages viewed and time spent
• Cookies and similar tracking technologies

C. Payment Information

We do not store or directly process full payment card information. Payments are processed by third-party payment providers integrated with Kajabi and are subject to those providers’ privacy policies.

 2. How We Use Your Information

We may use your information to:

• Provide and operate the Services
• Process transactions
• Create and manage user accounts
• Deliver course materials and communications
• Improve our content, offerings, and user experience
• Analyze website performance and user engagement using analytics tools.
• Measure the effectiveness of advertising and marketing campaigns.
• Deliver, optimize, and measure personalized advertising and marketing, where permitted by applicable law and based on user consent where required.
• Respond to inquiries and support requests
• Send marketing or informational emails (you may opt out at any time)
• Comply with legal obligations

3. Health and Wellness Information

Amplified Pursuit, LLC, operating as Phoenix Power, does not collect protected health information (“PHI”) as defined under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) or other applicable law and is not a covered entity or business associate under HIPAA.

The Services are educational and non-clinical. In providing the Services, Amplified Pursuit, LLC is not acting as a healthcare provider, health plan, healthcare clearinghouse, or business associate under HIPAA. We do not request medical records or information for diagnosis or treatment, and use of the Services does not create a physician-patient or other clinical relationship. Any health-related information you voluntarily share is provided at your own discretion and is not treated as medical data.

Certain burnout assessments or course evaluations may involve general wellness- or burnout-related responses. Forms used for these purposes are configured not to request a name or email address, and the responses made available to us do not contain those direct identity fields. The form provider may separately process technical information, such as an IP address or device information, to operate and secure its service.

Email and open-text evaluation responses may nevertheless contain health-related information if a user chooses to include it. Please do not submit medical records, diagnoses, treatment information, or other sensitive health information through email, assessments, or course evaluations. Such information is not required to participate in the Program.

If health-related information is voluntarily provided, we use it only as reasonably necessary to respond to the communication, provide the requested feature, evaluate or improve the Services, comply with the law, or protect rights and safety. Access is limited to authorized persons, and we do not sell consumer health information.

Where an applicable consumer health privacy law applies, users may have rights to access or delete covered health information or withdraw consent for future collection or sharing. Requests may be sent to [email protected].

4. Disclosure of Your Information

We may share information:

• With service providers and processors that support the Services, such as Kajabi for website, account, and course operations; payment processors; Tally for forms; CookieScript for consent management; email and cloud service providers; and analytics or advertising providers described below
• To comply with legal obligations or court orders
• To protect the rights, property, or safety of Phoenix Power, its users, or others
• In connection with a business transfer, merger, or sale
• As otherwise provided by the Terms of Service or this Privacy Policy

We do not sell personal information for monetary consideration. As described below, some analytics or advertising technologies may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws, even when no money is exchanged.

5. Cookies, Analytics, and Advertising Technologies

We use cookies, pixels, tags, and similar technologies to operate and improve our Services.

These technologies may be used to:

• remember user preferences;
• understand how visitors use our website;
• measure the effectiveness of our marketing;
• improve website functionality;
• help us deliver and optimize advertising.

Third-party technologies used in connection with the Services may include:

• Google Analytics
• Meta (Facebook and Instagram) Pixel and related advertising tools
• CookieScript consent-management tools
• Tally forms used for assessments or evaluations

These providers may collect information such as IP address, browser information, device identifiers, pages visited, referral sources, and interactions with our website in accordance with their own privacy policies.

Where required by applicable law, we obtain consent before enabling non-essential analytics or advertising technologies. CookieScript is used to display and record cookie choices. You may accept, reject, or customize categories through the consent banner and may change or withdraw your choices later through the cookie-settings or consent-management control available on the website. You may also adjust browser settings, although browser controls may not prevent every technology.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security of your data, personal information, or other content you provide to us or our third-party contractors and service providers.

7. Data Retention

We retain digital account, transaction, communication, and other business records for business operations and for legal, tax, security, and dispute-resolution purposes. We do not currently use an automated deletion schedule. Paper records containing sensitive information are securely destroyed when no longer needed. Third-party service providers may retain information according to their own retention practices and legal obligations.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Request correction or deletion of personal data
• Opt out of certain marketing communications
• Object to or restrict certain processing, where applicable
• Withdraw consent for non-essential cookies or other consent-based processing

Requests may be submitted to: [email protected]

9. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the content or privacy practices of those websites, and cannot guarantee the safety of access to these websites or resources.

10. Children’s Privacy

Our Services are not intended for individuals under 18 years of age, and use of the services by minors is prohibited. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted with an updated “Last Updated” date.

12. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), to the extent applicable.

Subject to certain limitations, California residents may have the right to:

• Request disclosure of the categories and specific pieces of personal information we collect
• Request correction or deletion of personal information
• Opt out of the sale or sharing of personal information (if applicable)
• Not be discriminated against for exercising privacy rights

Phoenix Power and Amplified Pursuit, LLC do not sell personal information for monetary consideration. Where applicable law treats analytics or advertising technologies as “sharing” personal information for cross-context behavioral advertising, California residents may exercise applicable opt-out rights through the privacy choices and cookie-management tools available on the website. Requests may also be submitted to [email protected]. We may need to verify identity before responding to certain requests.

13. European Economic Area, United Kingdom, and Switzerland

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, and the General Data Protection Regulation (“GDPR”) applies to our processing of your personal data, the following applies:

Legal Bases for Processing

We process personal data based on one or more of the following legal bases:

• Performance of a contract (e.g., providing access to the Program)
• Legitimate interests (e.g., improving Services, communicating with users)
• Compliance with legal obligations
• Your consent, where required

Your GDPR Rights

Subject to applicable law, you may have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)

International Data Transfers

We and our service providers may process information in the United States and other countries that may have different data-protection laws. Where required, transfers are made using legally recognized safeguards or other lawful transfer mechanisms.

To exercise your rights, contact: [email protected]

You may also have the right to lodge a complaint with the data-protection authority in the country where you live or work or where you believe an infringement occurred.

14. Contact Information

Amplified Pursuit, LLC
Phoenix Power: From Ashes to Action
2163 US Highway 8, Suite 100 #4033
Saint Croix Falls, WI 54024
Email: [email protected]
Jurisdiction: Wisconsin